Hybridity is one of the emblematic notions of our era. Globalisation is usually interpreted as a process of homogenisation, but considering that. It is imbued in nineteenthcentury eugenicist and scientificracist thought. Homi bhabhas concept of hybridity by nasrullah mambrol on april 8, 2016 12. Something of mixed origin or composition, such as a word whose elements are derived from different languages.
The other side of hybridity is transcultural convergence. The term originates from biology and was subsequently employed in linguistics and in racial theory in the nineteenth century. Unlimited viewing of the articlechapter pdf and any associated supplements and figures. Nederveen pieterse and others published globalization as hybridization find, read and cite all the.
Genetics the offspring of genetically dissimilar parents or stock, especially the offspring produced by breeding plants or animals of different varieties, species, or races. The intermingling of people and media from different cultures is a communicationbased phenomenon known as hybridity. Hybridity as the cultural effect of globalization introduction 1563 words 7 pages. Multiculturalism is viewed by hybridity critics as a surface commodity, and cultures are too defined to actually intermingle in meaningful ways. Hybridity in contemporary postcolonial theory examining agency this book represents an attempt to align more closely the notion of hybridity in postcolonial studies with the exigencies that led to the founding of this academic discipline itself. Hybridity in cultural globalization kraidy communication theory. Hybridity definition of hybridity by the free dictionary. Then it revisits the trope of hybridity in the context of a series of articles on cultural globalization. Its contemporary uses are scattered across numerous academic disciplines and is salient in popular culture.
Globalization studies and editorinchief of the journal age of globalization in russian. Hybridity has become a master trope across many spheres of cultural research, theory, and. I do not know if this post will prove to be as useful, in part because these concepts are considerably more difficult to explain. His published research includes topics such as forecasting world political change, socialeconomic development and social evolution.
Despite the breadth with which the term has been applied, the meaning of globalization remains so elusive as to defy definition. Within the context of globalization, cultural transformations are increasingly analyzed as. Pdf globalisation is usually interpreted as a process of. Globalization and hybridization in cultural products. Culture has heavily shaped globalization and globalization has a lot to do with the transnationalisation and intermingling of cultures. Hybridity in cultural globalization communication theory oxford. Hybridity, in its most basic sense, refers to mixture. Kraidy hybridity has become a master trope across many spheres of cultural research, theory, and criticism, and one of the most widely used and criticized concepts in postcolonial theory.
Cultural studies, hybridity, glocalization sociology. The first half of this introduction will look at the sociology of globalization and themes of the book. The media diversity institute portal is a free online resource for the global media and diversity community. Article information, pdf download for globalisation as hybridisation, open epub for globalisation as hybridisation. The cultural hybridity of the modern nationstate, masked as a homogeneous unity by the myths of national culture, is being exacerbated almost to the point of the displacement of the national culture by the processes of globalization. However, scholars who see globalization as a form of cultural imperialism over the wretched of the earth argue that globalization appeals to advocates of hybridity as diverse because it seems to harmonize the universal and the particular and, in the process. Dec 14, 2019 the blending of cultures seen in art, how cultural convergence creates hybrid styles.
Hybridity literary theory essay example graduateway. Hybridity concept in postcolonial studies cultural studies. Drawing on a range of theories and disciplines, it unpacks existing accounts of migration processes and suggests new ways of looking at the range of phenomena that make up the endless motion of migration that shapes. Hybridity is a trope that has been used across many fields of study including cultural research and is simultaneously one of the most used and most criticized terms in postcolonial theory. Hybridity in cultural globalization semantic scholar. The role of hybridity and culture berghof foundation. Cultural hybridity constitutes the effort to maintain a sense of balance among practices, values, and customs of two or more different cultures. Hybridity is argued by some to be a definition of convenience for the elites of society, but doesnt reflect the condition of the roots of a culture. This series on american popular culture abroad appropriates hybridity to describe the global reception of u. Hybridity, or the cultural logic of globalization by. Globalization, cultural hybridity and glocalization youtube. Werbner 1997 in colonial discourse, hybridity is a term of abuse for those who are products of miscegenation, mixedbreeds.
Hybridity, the interaction of people and media from different cultures, is a communicationbased phenomenon. An introduction to globalization essay 2500 words bartleby. Download citation hybridity in cultural globalization hybridity has become a master trope across many. Hybridity in cultural globalization communication theory. Then it revisits the trope of hybridity in the context of a series of articles on cultural globalization published in the washington post in 1998. Such exemplariness of the white subject was predicated upon the fundamental tenet that he was not influenced by the object he colonised. It is situated as an antithesis to essentialism or. It captures the spirit of the times with its obligatory celebration of cultural difference and fusion, and it resonates with the globalization mantra of unfettered economic exchanges and the supposedly inevitable transformation of all. Drawing on original research from lebanon to mexico and analyzing the use of the term in cultural and postcolonial studies as well as the popular and business media, marwan kraidy offers readers a history of the idea and a set of prescriptions for its future use. Social theory and global culture 1992 theorizes globalization as a process that depends on the local and the global in equal measure. Creole languages, a new language developed from simplifying and blending different languages that come into contact within particular population, at a specific point in time. Culture is a vaguely defined term, which for different people has different meanings that. The second half will discuss the concept of globalization.
This bibliography was generated on cite this for me on saturday, april 9, 2016. The idea that there ever was a homogeneous one which emerged from the meeting of different cultural traditions is fictitious. The importance and influence of hybridity theory is thus closely related to an increased awareness of global cultural flows, influences, and interdependences, both historically and contemporarily. As has been mentioned, many sociological studies of globalization have focused on culture and some have argued for a shift away from economic determinism. Hybridity rupkatha journal on interdisciplinary studies.
These are the sources and citations used to research cultural studies, hybridity, glocalization. Mimicry and hybridity in plain english this essay is a sequel of sorts to an earlier blog post essay i wrote a few years ago, introducing edward saids concept of orientalism for students as well as general readers. Hybridity, or the cultural logic of globalization oapen. Home postcolonialism homi bhabhas concept of hybridity. Naficy, 1994 or to locate hybridity at the centre of communication theory kraidy, 2002 despite. The sociology of globalization globalization may appear a macro phenomenon and distant, not the same as micro issues that have more of an impact on daily life. This chapter seeks to examine key concepts that underpin this study. One of the most widely employed and most disputed terms in postcolonial theory, hybridity commonly refers to the creation of new transcultural forms within the contact zone produced by colonization.
Hybridity has become a master trope across many spheres of cultural research, theory, and criticism, and one of the most widely used and. Cultural hybridity in the americas josef raab and martin butler e pluribus unum, the motto of the u. Hybridization has become part of an ongoing trend in cultural production, with both the globalization and localization of the culture industry. Then it revisits the trope of hybridity in the context of a series of articles on cultural. Definition of cultural hybridization noun the process by which a cultural element blends into another culture by modifying the element to fit cultural norms. The history of hybridity has caused some to consider the employment of the concept as problematic, indeed, offensive. Harald welzer might have been on the right track when discussing the presentday quandary of effective. Then it revisits the trope of hybridity in the context of a series of articles on cultural globalization published in the. Hybridity, or the cultural logic of globalization on jstor.
Homi bhabhas concept of hybridity literary theory and. His academic interests are connected with the analysis of problems of globalization and modernization. The global mongrelization or metissage of cultural forms creates complex identities and interrelated, if not overlapping, spaces postcolonial representations7. As implied by litvack 2006, hybridity theory for instance are the prejudice or favoritism, standpoint and observation in the literary that relates the cultural effect of globalization, in which experiential norms is applied. Hybridization theory of globalization essay 1711 words. In cultural hybridization, one constructs a new identity that reflects a dual sense of being, which resides both within and beyond the margins of nationality, race, ethnicity, class, and linguistic diversity. Critique on the globalization of taiwan cinema, paper presented at focus on taiwan cinema, taipei, taiwan, 2830 november. Hybridity is used in discourses about race, postcolonialism, identity, antiracism and. Examples of globalization, cultural hybridity and glocalization and its importance in the world. Hybridity as the cultural effect of globalization introduction according to avtar brah and annie coombes, the term hybridity originated as a biological term that was used to describe the outcome of a crossing of two or more plants or species. Hybridity has become a master trope across many spheres of cultural research, theory, and criticism, and.
Hybridity, or the cultural logic of globalization marwan. Hybridity is anticipatorily resourceful allowing the. Cultural globalization is not the transplantation of western ideas and technologies across the planet, but the adaptation of these according to local requirements. Drawing on original research from lebanon to mexico and analyzing the use of the term in cultural and postcolonial studies as well as the popular and business media, marwan kraidy offers readers a history of the idea and a set of prescriptions. Hybridity in cultural globalization scholarlycommons university. The white subject supposedly caused india to develop. Hybridity has become a master trope across many spheres of cultural research, theory, and criticism, and one of the most widely used and criticized concepts in postcolonial theory. Hybridity, otherness and stereotyping in postcolonial studies are discussed in relation to the central argument of this thesis which is the roles teachers and students play at aiming for the construction of shared malaysian identity in multicultural classrooms. Globalisation as hybridisation jan nederveen pieterse.
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